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Thursday, May 02, 2024

Sad Testor Paints Announcement

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10 years 11 months ago #15685 by soccrdad30
Sad Testor Paints Announcement was created by soccrdad30
The below announcement has been on many Yahoo Modeling group sites, and was recently confirmed on Testors Facebook page. John


The below is a direct quote and response from Testors Consumer Affairs
Department...

"Dear Mr.

There are many changes taking place at The Testor Corporation. For over 80
years, we have provided premium paints and finishing systems to the craft and
hobby industry. Recently we announced that we are transforming our business in
order to more effectively address the changing needs of our consumers and their
interests.

We ve made the decision to exit the following businesses within the Testor Brand
family - Pactra , Floquil , PollyScale , and ColorArtz .
This will enable The Testor Corporation to return to our foundation of
success providing premium, innovative product that inspires creativity. We
will continue to accept orders and ship product for a limited time based on
available quantities.

Going forward, the following brands will be critical to our success and
development - Testor , Model Master , and Aztek. These brands will be infused
with marketing support, innovation and operational efficiencies.

In support of this, we have announced a consolidation of operations at our
Rockford facilities. Our commitment to the Testor brand has never been stronger.
By implementing these changes, and the ability to leverage all of Rust-Oleum s
world class services, we are more strongly poised to take our business to the
next level through product and merchandising innovations, and increased customer
understanding.

If you have further questions, please feel free to let us know.

We appreciate your business!!

Sincerely,
Beth

The Testor Corporation
Consumer Affairs Department
1-800-837-8677 (1-800-testors)
M-F 8:00 A.M - 4:00 PM CST"
The following user(s) said Thank You: southernnscale, Bill_O

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10 years 11 months ago #15687 by Mr.JA
Replied by Mr.JA on topic Re: Sad Testor Paints Announcement
This has been a hot topic over on Trainboard. Search the N-scale forums. There seems to be better alternatives.
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10 years 11 months ago #15690 by Heavy-Equipment-Designer
Replied by Heavy-Equipment-Designer on topic Re: Sad Testor Paints Announcement
Sad but all to typical... I see this all the time in my industry. Industry leading company buys up a good chunk of the competition (to expand their own line...), runs them into the ground and then discontinues them... I'll miss you Floquil but I wish they got rid of Testors enamel instead... I've had good luck and results with ScaleCoat II. Anybody have any other lacquer, enamel based paint suggestions?

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10 years 11 months ago #15692 by Socalz44
Replied by Socalz44 on topic Re: Sad Testor Paints Announcement
The bottom line is always about the money. Sometimes we hobbiests think we are a powerful source of revenue for these large corporations. Sadly the hobbiest is near the bottom, thus on the short end this time around. This company owns Rust-o-leum paint. I'm thinking a million spray cans a week are sold compared to the number of modeling paints. There will be alternatives and when they arrive they will be open for input from modelers on what colors are needed. This is mearly a bump in the road and will soon be smoothed over. Jim

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10 years 11 months ago #15702 by markm
Replied by markm on topic Re: Sad Testor Paints Announcement
I'm afraid I'm not willing to shed a tear yet over Testors since to me this reads like the Twinkie story: Small manufacturer is bought up by a capital management company which finds the value of the factory property is worth more than the product revenue, close the factory and sell the name (and recipes) to another company. I'd be a bit suprised if we don't see the products lines coming from someone like Walthers.
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